Brand StrategyWebsite & CROPaid Search
How We Helped Nova Hospitality Win Back Direct Bookings.
Nova Hospitality was losing margin to OTA commissions. We refreshed the brand, rebuilt the booking flow, and shifted demand back to their own site.
68%Increase in Direct Bookings
2.1×Website Conversion Rate
22%Lower Cost per Booking
The Challenge
OTA Dependence
Over 70% of bookings came through third-party platforms, eating into margin on every stay.
Dated Booking Flow
The direct booking experience was slow and lost most visitors before checkout.
Our Strategy
Brand Refresh
Repositioned the property around a clearer story and consistent visual identity across channels.
Conversion-Led Rebuild
Rebuilt the booking flow around speed and clarity, cutting steps to reservation in half.
The Outcome
- Direct Revenue68% more bookings came directly through the property's own site.
- Margin RecoveredReduced OTA dependence, recovering commission previously lost to third parties.
Key Learnings
Speed Wins Bookings
Shaving steps off the booking flow had a bigger impact than any single campaign change.