Brand CampaignSocial ContentInfluencer
How We Helped Aura Jewels Build National Brand Recall.
Aura Jewels wanted to move beyond performance ads and build a brand people actually remembered. We built a campaign system around storytelling, not just discounts.
2.5MCampaign Impressions
40%Lift in Brand Recall
3.4×Engagement Rate
The Challenge
Low Recall
Despite steady sales, unaided brand recall was low compared to category leaders.
Discount Dependence
Most marketing spend was tied to promotions rather than brand building.
Our Strategy
Story-Led Campaign
Built a content series around craftsmanship and heritage instead of price.
Creator Partnerships
Partnered with a curated set of creators to extend reach into new, relevant audiences.
The Outcome
- Reach2.5M+ impressions delivered across the campaign window.
- RecallUnaided brand recall lifted 40% in post-campaign surveys.
Key Learnings
Story Beats Discount
Brand-led content outperformed discount-led ads on both recall and engagement.